My project came together starting first with interviewing the owners and founders of Williamsport Bicycle Recycle. As interviews continued and weekly shoots occured, I was able to learn an exceptional amount from the community surrounding the bike shop that I, alternatively, would have had to research on my own. In fact, I learned more about the importance of bikes than I ever knew I could.
My research was focused mostly on video production and learning about the focus of my project, Williamsport Bicycle Recycle. I began first by learning about Williamsport Bicycle Recycle, their missions and their values. As the process of producing video content continued, my research turned to developing a successful marketing video series. As the storyline of the brand film came together, visual storytelling and film theory was the next step in my research. Utilizing this, I was able to tell their story successfully.